In a new in-depth analysis from DisplayMate, the iPhone 7 has the ‘best LCD display ever’, breaking many records in key areas making it one of the best performing displays DisplayMate has ever tested.

The analysis found that the iPhone 7 has the highest contrast ratio for an IPS LCD display, with record breaking low screen reflectance on a smartphone, and record color accuracy among all displays tested.

The iPhone 7 also has “the highest peak brightness for a smartphone” and “the smallest color variation with viewing angle.”

The iPhone 7 excels due to its record Absolute Color Accuracy (1.1 JNCD), which is Visually Indistinguishable from Perfect, and is very likely considerably better than any mobile display, monitor, TV or UHD TV that you have. So photos, videos, and online content and merchandise will appear correct and beautiful.

According to DisplayMate, the iPhone 7’s display is seven percent more power efficient and has a much wider color gamut than its proceeding iPhone 6 or iPhone 6s. The new wider color gamut and color accuracy results in the iPhone 7 being “Visually Indistinguishable From Perfect,” and is “very likely considerably better than any mobile display, monitor, TV or UHD TV that you have.”

Also, the report looked at the brighter display of the iPhone 7, which Apple touts is 25% brighter than before. The analysis says that the display is even brighter than what Apple is touting (705 nits vs 625 nits), but that the higher brightness cannot be obtained without enabling auto-brightness. It also only takes advantage of the higher brightness capabilities in certain lighting conditions.

When Automatic Brightness is turned On, the iPhone 7 produces up to an impressive 705 cd/m2 (nits) in High Ambient Light, where high Brightness is really needed – the Highest Peak Brightness for a Smartphone for any Average Picture Level APL, including Full Screen White.

But that’s not all. The iPhone 7 has improved screen reflectance which improves the display while outdoors as long as auto-brightness is enabled.

The full-depth analysis by DisplayMate can be found here.

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