Study: Apple users more loyal, more well educated than Samsung users

Apple has long been seen as a company that achieves consumers’ loyalty. There are many so-called “Apple fanboys” (pretty much every writer for this site counts), and that is simply because people that buy Apple products fall in love with them and stay loyal to the company. At least that’s the stereotype. However, some may wonder how that works for Samsung. The Korean company has grown incredibly quickly over the past few years and has sold millions of devices. However, just because they sell a lot of phones, that doesn’t mean that their buyers have the same sense of loyalty that Apple purcahsers have.

According to a recent report from Consumer Intelligence Research Partners (CIRP), Samsung customers are actually more likely to switch companies. It actually shows that three times as many Samsung customers choose Apple, when compared to Apple customers choosing Samsung.

iPhone vs Sammy Education


In addition to loyalty, the report also shows some differences in the two companies demographics. The CIRP study shows that iPhone users are more likely to be younger, have higher income, and are more educated. Almost 70% of iPhone users are under the age of 35, while Samsung is at around 64% for the same age group. When it comes to income, less than one-third of Apple consumers make less than $50,000 per year, while 45% of Sammy consumers fall into that category. Finally, just under half of iPhone users have college degrees, whereas Samsung is around one-third of users.

What do you think of this new study? Are you surprised that Apple retains more loyal customers, and that iPhone users tend to be younger and more well educated? Drop a comment below and let us know how you feel about these new statistics.

Source: CIRP

Via: TUAW, 9to5Mac

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  • manishrana50

    Lol. nice.

  • BillThomas

    lol that’s funny….but i think us Apple fanboys stay loyal because Apple gives us a sold and easy to use product with an awesome experience, I think Apple is the only company that updates all its phones to the latest software, the iPhone 4 was released in June of 2010 and its getting iOS 7 this fall…..most android devices still have a operating system that was released back on 2010 and i don’t think that’s a good experience for the consumer.

  • This was a very pleasant post to read and very informative. I would like to thank you for sharing this post.It’s really helped and I agree with one point that Apple easy to use product.

  • ThisBlog Sucks

    “…sense of loyalty that Apple purcahsers have.”
    >Posts unreliable source, saying that Apple users are more educated and loyal
    >Can’t even spell ‘purchasers’

  • budh

    @ThisBlog Sucks lol, butt hurts!

  • BOhUiginn

    Comparing Apple users to Samsung users is like comparing Aston Martin owners to Ford owners. Ford makes a lot of great cars (some not so great) across a wide range of prices. Aston Martin makes only a few cars and they’re all high priced sports cars. Just as Aston Martin owners are wealthier and more educated than most Ford owners, so are Apple users over Samsung users.

  • BOhUiginn

    Yes, I know Aston Martin was owned by Ford for a while. We’re talking manufacturers, not corporate owners.

  • manishrana50

    @ThisBlog Sucks Awwwwww.

  • xuxu