Apple has long been seen as a company that achieves consumers’ loyalty. There are many so-called “Apple fanboys” (pretty much every writer for this site counts), and that is simply because people that buy Apple products fall in love with them and stay loyal to the company. At least that’s the stereotype. However, some may wonder how that works for Samsung. The Korean company has grown incredibly quickly over the past few years and has sold millions of devices. However, just because they sell a lot of phones, that doesn’t mean that their buyers have the same sense of loyalty that Apple purcahsers have.
According to a recent report from Consumer Intelligence Research Partners (CIRP), Samsung customers are actually more likely to switch companies. It actually shows that three times as many Samsung customers choose Apple, when compared to Apple customers choosing Samsung.
In addition to loyalty, the report also shows some differences in the two companies demographics. The CIRP study shows that iPhone users are more likely to be younger, have higher income, and are more educated. Almost 70% of iPhone users are under the age of 35, while Samsung is at around 64% for the same age group. When it comes to income, less than one-third of Apple consumers make less than $50,000 per year, while 45% of Sammy consumers fall into that category. Finally, just under half of iPhone users have college degrees, whereas Samsung is around one-third of users.
What do you think of this new study? Are you surprised that Apple retains more loyal customers, and that iPhone users tend to be younger and more well educated? Drop a comment below and let us know how you feel about these new statistics.