It’s no secret that Apple’s gadgets are popular amongst today’s youth, but I can’t help but be impressed when I see hard numbers demonstrating just how much reach Apple has with the teenage demographic. According to Piper-Jaffray’s semi-annual survey of 7,700 teenagers here in the US, a whopping 40% of participants reported iPhone ownership. What’s more, an even larger 62% checked off the box stating that their next smartphone will be Apple-made, compared to just 22% of respondents anticipating an Android purchase in near future.
This survey shows growth for the Cupertino-based company. Less than a year ago, the results of the Spring 2012 survey put iPhone ownership among US teens at 34%, which was yet another increase, up from 23% in the Fall of 2011. Gene Munster, an analyst at Piper-Jaffray, commented on these results, saying:
“Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base.”
In even more good news for Apple and its investors, the iPad is also boasting stronger support. 44% of the teenagers surveyed own a tablet and, of that 44%, 72% of them own a version of Apple’s iPad. And, for those teens who don’t own a tablet but plan to in the future, 74% say they will go iPad when they take the tablet plunge. Furthermore, a cheaper, smaller iPad mini is expected to increase teen iPad ownership even more!
How do you fit in with the respondents of this survey – what Apple devices do you own or plan to own in the future? Start a discussion in the comments section below or on twitter @TiP_Jake.