Apple: Record Breaking 10 Million IPhone 6 And 6 Plus Sales

Apple today announced that it has sold 10 million iPhone 6 and iPhone 6 Plus units. This figure includes the 4 million pre-orders previously announced. The new iPhone models went on sale on Friday, September 19, to long lines around the world.

This year, in particular, it seemed iPhones were both highly desirable and limited in supply with many models soon becoming unavailable.

For comparison, Apple last year announced combined sales of 9 million for the first three days of iPhone 5s and iPhone 5c availability.

As is usually the case, Apple has not opted to break down the sales numbers in order to reveal how many units sold were iPhone 6 and how many were iPhone 6 Plus. The company will most likely provide more information on the performance of the new iPhone models during its quarterly earnings call in October.

While the Cupertino company might not have chosen to divulge individual sales numbers for each model, we can use some other data at our disposal to try and garner that information for ourselves.

Using Fiksu’s iOS 8 adoption tracker, we can see that of all iPhone 6 and 6 Plus devices running iOS 8 (which, of course, they all are as they come with iOS 8 pre-installed), around 85% of them are iPhone 6 and around 15% are the larger iPhone 6 Plus. This suggests a sales breakdown of around 8.5 million iPhone 6 units and 1.5 million iPhone 6 Plus units.

It is possible that the iPhone 6 Plus was either less popular than the iPhone 6, given its dramatic increase in size when compared to previous iPhones, or that supplies were heavily constrained ahead of the launch meaning 6 Plus units were only available in limited quantities. I’d punt for the latter.

Read Apple’s full press release below:

First Weekend iPhone Sales Top 10 Million, Set New Record


Apple® today announced it has sold over 10 million new iPhone® 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK and will be available in more than 20 additional countries on September 26. The new iPhones will be available in 115 countries by the end of the year.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina® HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay™, an easier way to simply and securely make payments with just the touch of a finger.*

The new iPhones include iOS 8, the biggest release since the App Store℠, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType™ keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive℠, so you can store files and access them from anywhere.

Customers are encouraged to check the Apple Store® app or online to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6 or iPhone 6 Plus at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 8 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless, and additional carriers, and Apple Authorized Resellers including Best Buy, Radio Shack, Target and Walmart.

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