In another move that could be construed as preparation for an Apple-branded HDTV launch, Apple has brought its Genius recommendations to the Apple TV. This move will help many customers discover new shows and movies similar to what they already like, which is great!

Interested users can access the new feature by clicking on the Genius menu option under both Movies and TV. Personally I don’t find myself using Apple’s Genius recommendations all too often, but I’m sure some people will be pleased to see the service show up on their Apple TVs.

What’s more, this is just the kind of interactive, it-just-works feature that would make a great addition to the OS of Apple’s very own television, which will most likely hit the market some time in the near future.

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