iOS 7 unveiled, features new user interface, Control Center, Multitasking

It’s finally here! Apple has just announced iOS 7 live from WWDC 2013! The latest instalment of iOS packs a whole host of new features including a stunning new user interface.


The iOS user interface has been the bane of my life for as long as I have used it. But finally, finally, the iOS user interface is once again beautiful. So much so that the first impressions video got a standing ovation from the WWDC audience. iOS 7 features a brand new, minimalistic design, with an entirely new color palette.


The colors look absolutely incredible, in fact, as Apple continue to announce this I’m struggling for words, so please, bear with me. New features include motion tracking, which means your icons will move with your movements, to allow you to better see your wallpaper. There’s a great new weather app, which features great new gestures, calendar, and message app, a totally redesigned game center and a brand new phone call interface. Even Newsstand, Calculator and stocks looks absolutely amazing. Gone are the days of horrendous skeumorphism, no more leather, no more green felt. I don’t want to exhaust this too much, because the best way to help you understand this change is to let you see this. App folders now include multiple pages, a fantastic update. The brand new Notification center, which is also available from the Lock Screen continues the beautifully clean and crisp design.

Control Center

Alongside the brand new user interface is some new features. Firstly, control center. This swipe upwards feature allows you to access your most used settings, brightness, aeroplane mode, and a brand new stock flashlight, all in one place. Incredible.


There’s also a brand new multitasking system based around UNIX, with battery life in mind. Now, in iOS 7, multitasking is available for all apps! iOS 7 notices your usage patterns, and provides power in proportion to how much you use it. It also has intelligent scheduling, for example, opening your news apps automatically once it understands the times you most frequently use them, this also works for push notifications, where a notification will trigger power allocated to the relevant app. Again, multitasking looks beautiful, and really needs to be seen to be understood.


Safari in iOS 7 has a brand new full screen interface, with one tap access to favorite website, and a brilliant new tab interface. It also has updated parental controls, and iCloud keychain, already mentioned in our Mac update! There is also updates to Safari’s bookmarking system, and continuous scrolling between articles. Tabs are no longer limited to 8, and you can even see tabs you had open on a different iCloud device!


Another great new feature AirDrop, allows you to share content and material with your friends in the easiest manner possible. No need for “bumping your phone” (take that Samsung), it uses P2P Wi-Fi to share with as many people as you like.


The camera app allows you to swipe between your video, still, square and panorama cameras, complete with built-in filters to allow on the spot editing. There is also a brand new features called “Moments”, which organises your photos based on where and when they were taken, getting rid of the endless stream of photos we’re currently used to. There are some fantastic iCloud sharing options, which support video for the first time!


Siri has a brand new interface, and a beautiful results page that matches the rest of iOS’ clean, polished looks. There are 2 brand new voices, male and female, with support for French and German, aswell as English, and plans to add more language support. It can take instructions, such as “adjust my brightness”. It also has integration for Twitter, Wikipedia and Bing!

iOS in the Car

Building on “Eyes free”, this takes iOS in-car integration to the next level. Now, iOS will actually be displayed on the in-built screen in your car, turning your car into one giant iPhone with wheels!

App Store

Another brand new interface in-keeping with the rest of iOS. New categories include age-ranges, and apps based on popularity in your local area, tailoring your suggested apps to your current location.


Finally! App Store now updates your apps automatically! Perhaps one of the best updates yet!


“The best music player we have ever done”. Another brand new interface, with iCloud purchases right in your music app. Your iTunes movies are also now available immediately on your iOS device.

Activation lock

Now, if a thief tries to turn of Find my iPhone, or tries to wipe your phone entirely, your iPhone will simply shut down, ensuring only you can restart it. This is a huge development in light of ever-increasing mobile phone theft.

iOS 7 also features a massive list of new features that Apple didn’t have time to mention, such as notification syncing.

iOS 7 is available for iPhone 4 and later, the iPad 2 and later, the iPad mini and the 5th generation iPod touch! Developer previews for iPhone begin today, with iPad previews coming soon. iOS 7 will drop publicly this fall! I am so incredibly excited for this, all of my fears about iOS stagnating have been totally relieved. But, like I said, the core of the new iOS 7 is its incredible design, which is best captured in the gallery below. Make sure you take a good look at everything, and be sure to leave your comments below!



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  • 5krApn3l

    Finally something that is fresh and up to date!

  • rhymiZ


  • Clement8

    It is really great to see that Apple is back into the race with some very nice features!

  • Guest911

    Really impressed. Yes, I have JellyBean but I must say that iOS7 really kicked ass with its updates. The design elements make me look at my phone sadly.

  • jabombardier

    @rhymiZ No.

  • jabombardier

    An enhanced no frills functional OS that looks good while performing. Just wow. The added plus is the expected iOS stability and smooth performance will make this a paramount UI once again.

  • AdrianAcevedo

    Rocked!!! I was expecting a fail by Apple and I’m an avid apple user. I love all the hardware. I hated ios 6 and I was at a tipping point. I think this really brought Apple back to life. “Can’t innovate anymore my BUTT” I really think this made me want my iPhone in a whole new way :) great move assigning Jon Ive. He really made a comeback for Apple. I can’t wait!

  • BrainRoopull

    I’m a little let down.  I suppose with all the pressure we all knew they were under, I expected more.  7 looks great for the most part (that settings drawer is rather ugly, in my opinion,) but iOS needed much more than looks.  AirDrop is a big flop since it’s apparently a proprietary app that, to work well, can’t be proprietary.  The Samsung version of this is kinda’ dumb, too.  I mean, I want an app that can share files with iOS, Android, WP8 and even BB10.  Calling Control Center “incredible” sounds “silly.”  Seriously, this is so behind the industry, it’s laughable.  Have you seen what the competitors can do?  I’m not trying to poo-poo the excitement here, but you can have something like that which is fully customizable on Android.  This isn’t “incredible.”  It’s called “almost catching up.”  The two potentially awesome features, in my humble opinion, are the lock screen and multi-tasking.  The lock screen sounds very promising, and while it can be somewhat duplicated with apps on other platforms, to know it’s handled by Apple and not some phantom 3rd party is a huge bonus and iOS exclusive (there aren’t many of those nowadays.) The multi-tasking, if it works as marketed, should make the battery life on 7 exceptional and keep iOS even more fluid and smooth.  This is a weak point on Android & WP8.  This could very well be something where Apple has trailed the competition for years and perhaps finally managed to overtake them.  We’ll see…  The bulk of the other updates either catch up with or almost catch up with the competition.  Other than what I already mentioned, I don’t see anything here you can’t get elsewhere – and potentially get a better version in doing so.  As for the slick look, which I do like for the same reason I like the way WP8 looks, it will be mimicked on Android via launchers & themes within a week.  One of the things I do NOT like about Android and BB10 is that they tend to look cluttered.  Android is customizable, though.  You can make your Android look and act just like an iPhone or WP8, thereby negating the cluttered look, but keeping the obvious benefits of Android.  Within a month, there’ll be launchers with iOS7 skins within a month…  before iPhone people even get this.  iOS needed more than this…  my 2 cents… your mileage may vary.

  • SkyPira

    miui anyone?
    anyways, control center: definitely not “incredible.” its been seen on android notification shades a looong time ago (which was copied from android by apple to boot). honestly, this site needs to stop acting like apple is God. not everything they do is that fantastic you know! save your superlative adjectives for something else.
    multitasking: done on android since 4.0 ICS with true “working behind the scenes” unlike apple’s attempt at multitasking with iOS 6 which is basically just a list of recently used apps.
    safari: almost every improvement done has been in chrome since the beginning. (just look at the second picture in this article- the one of a bunch of safari tabs open- thats literally right off chrome)
    airdrop: P2P wifi sharing has already been done in samsung’s devices since the GSlll.
    camera: the “moments” feature has been announced in the GS4 a few weeks ago ( i think its called photo album(?) that organizes photos by date and location)
    siri: still nowhere as close to accurate, helpful, instant, and on-demand and time-aware as google now. a shame that google now on ios was unable to replicate the functionality of its android counterpart.
    everything else: catch-up to samsung, htc, and google.
    well done, apple! youve managed to not be so far behind in the smartphone game.

  • SkyPira

    wait a second! is it just me, or does that new weather app look almost exactly like yahoo’s current weather app for iOS?

  • eriknordlund

    I honestly love the new features, but I’m not a fan of the new UI. I had developed a very strong concept of what it should have been in my head, and have been pretty let down by this Google-esque design.

  • roboguy12

    @SkyPira Yeah, apart from the whole translucent panel paradigm, this redesign follows some aspects of the Android design guidelines better than some Android apps do. That said, I do have to give Apple some credit for finally updating their stale, 8-year-old UI, but it would have been refreshing to see what they could come up with besides taking queues from Android and Windows 8. We see the design trends heading in a certain direction with clean, sleek and minimalist, but it would have been nice to see what Apple could do, instead of basically looking like a skinned version of Android.

  • BrainRoopull

    @SkyPira I agree with everything you just typed…RE: Multi-tasking…  I had several Windows Mobile phones going back to Windows Mobile 5.0 (not to be confused with Windows Phone.)  THAT OS had true multitasking.  Any app… every app could run fully and completely just like it does on a PC.  Granted, with the slow sub 1gig processors, that made the devices run poorly if a couple of heavy apps were running, but the OS could handle it.  In my humble little opinion, a decade later, no OS compares to Windows Mobile’s multitasking.One of the supposedly cutting edge features from Samsung is the ability to have multiple windows open at the same time.  Yeah, Windows Phone could do that, too…  You had to use a hack to get it to work, but I loved sending/receiving texts & emails while watching movies, and that was before the iPhone or Android were even born!   I’m surprised this is all Apple managed to come up with.

  • jabombardier

    @SkyPira at the end of the day, at least Apple have increased the functionality and refreshed their OS either please the iOS users that will not jump ship to another OS, give someone reason to jump to iOS and retain current users that are thinking on leaving. If they have to copy or borrow ideas from other sources, then so be it. Other tech companies borrowed from apple to get to where they are today. Therefore, it us no big deal. What is a big deal is that if these new features function far better than on android or WP8, which it is expected to do. And if it does then it is a home run. As far as the whole air drop or NFC thing, wasn’t it 6 years ago where apple created that the capability of tapping or bumping devices to transfer files? Wouldn’t this be the precursor and influence to the new file sharing technologies that we see in Samsung’s and other android OEM’s handsets?

  • jabombardier

    @SkyPira remember that apple has a set format for certain apps so this could be the other way around.

  • TiP_Cam

    @SkyPira Multitasking on Android is a waste of processing power. Do you need loads of apps running at the same time when – unless you have an S4/Note II – you can only see one app on the screen at one time? No. Just because a device can do something, doesn’t mean that it should. Apple’s new version of multitasking which learns intelligently when to update based on your routing, which apps you use when, where and when you have the best signal is much more efficient and innovative than just blanket having apps running on a quad-core processor constantly. AirDrop – Is not about what it does, but how you do it. Open a file, hit share, tap your friend’s icon. Done. I’d love to see an Android device do it so quickly and intuitively. Siri – The natural language and voice in the new Siri, coupled with the number of services integrated within the app itself will offer a much better experience than Google Now. Not because of what it does, again, because of the way it does it. Most Android lovers seem to miss the point that Apple could easily whack absolutely everything in and on its phones. It could have the best processors, integrated Google Now, widgets, the whole shebang. But Apple says ‘No’. Because it doesn’t care about being the first to have a particular feature. It’s about the way the feature is incorporated and whether or not it would offer a great experience. Things that aren’t on Android: iOS in the Car (transforms you in car display when connected to the iPhone to offer Navigation/Siri EyesFree). Or, perhaps the way it uses the accelerometer to judge which angle you’re looking at the phone and adapting the icons and wallpaper to add depth.
    I’ve been using the HTC One for the past month at least as my main device. And although some of the features are similar, I can say from first hand experience, they’re no where near as convenient. It’s time for Android to catch up again.

  • thewaterboy80

    @SkyPira the difference is Apple will make it work

  • jabombardier

    @TiP_Cam @SkyPira Preach! All you have said is the the reason plus stability issues is why I left Android. And iOS 7 is now helping me not to look back.

  • thewaterboy80

    @TiP_Cam  @SkyPira What you mean to say is android dont use stuff like that yet……but im sure after iOS 7 is released samsung will have alot of stuff that is just like iOS 7

  • SkyPira

    @jabombardier  i dont think so. this app came out a long time ago, while ios 7 was just revealed today. and a “set format” would not mean they would both have the same font, icons, layout, style, design, and “wallpaper” images.

  • SkyPira

    @TiP_Cam  it seems like your main argument is about “how it does it” and not the fact that “it cant do much at all.” will the new siri tell you information in real time, as new situations come up? no. will the airdrop work systemwide, or just with a select few core apple apps? will it be a failure like airprint was? airprint seemed like a pretty good service at the time, especially “how you would do it”, ie a press of a button on your phone. that didnt mean it was a booming success and popular feature. how many airprint printers exist in the world? android devices share much easier with nfc. you literally dont do anything but touch phones and tap the screen. and this works with many more things than ios will when 7 comes out. android lets you share websites, contacts, photos, videos, calendar appointments, and more. 
    and the reason why apple says “no” isnt because they “care about how it works” or if it “offers a great experience.” it says no because apple simply cant do it. what harm will come to your experience if you had widgets which made your phone easier to use? nfc which made instant sharing and settings-modes easier to use (eg settings modes as shown in xperia commercials using nfc tags)? google now which actually did as much as it did on android? google maps? youtube? all these things are by default lacking in the iphone because apple is an immature company who doesnt want to include features and software that would benefit their competitors, at the expense of the consumer.  
    lastly, there are already currently many ways to have your android phone in the car or have it adjust your view with your angle. in fact, samsung’s smart pause, smart scroll, gestures, air view, smart rotation, and smart “screen dimming” do all those “adapting” features and more, and lets not forget it did them FIRST. 
    as much as i love android, ive also been using an ios 6 device (ipod touch 5gen) for the past month and a half. while i have to say it is smooth and offers great transition between different apps and programs, its nowhere as powerful, flexible, adaptive, integrated, and versatile as android. while apple has refined its OS, it hasnt redefined it. its still time for apple to catch up.

  • SkyPira

    @thewaterboy80 all these things already ‘work’ and ‘work better’ on android, so there IS a difference. just not the one youre talking about.

  • SkyPira

    @jabombardier  no. if apple did do so, im pretty sure they wouldve found a way to incorporate that into their devices over the past 6 years. and dont think apple did copy or steal from other companies to get where it is today as well.

  • SkyPira

    @thewaterboy80  and what stuff exactly are you talking about?

  • jabombardier

    @SkyPira you mean that I shouldn’t think that they don’t copy and “steal from everyone else”. I think they copy from everyone else. As with android and all the fringe OS’ like Ubuntu and Sailfish were influenced by iOS. But s for apple incorporating things into their phones, they aren’t going to do it unless it is highly adopted. Otherwise you won’t see NFC, or smart stay or the split screen thing that Samsung does on the GS4, which they got from LG, at all on iOS because they are still about simplicity smooth performance and ease of use.

  • jabombardier

    @SkyPira fonts and icons I get but the wallpaper isn’t live on yahoo. Furthermore this should be a non issue because the current weather app works with yahoo anyway. So if it looks like yahoo’s app or the other way around, it’s “whatever”.

  • jabombardier

    @SkyPira @thewaterboy80 not trying to flame or anything. I really think this iHate and android bashing is just terribly ridiculous. However I would like to find out how is it that android features work well on android based on your experience? I ask because my experience on android was so bad that after the 4th android device in the 4th year, things just didn’t work for me at all. I waving tried out the galaxy S4 and got scared off by the lag. So do you get freezing and restarts? If not, do you have a lot of apps on it and is it running smoothly with them?

  • SkyPira

    @jabombardier  whoops youre right i meant to say “dont think apple DIDNT copy.” and if apple just sits back and watches to see what features are popular and then using them in their iphones, including software features, then this clearly is saying that apple copies cool features from other phones. and also, ease of use isnt affected by new features if it actually makes your experience BETTER…

  • SkyPira

    @jabombardier   @thewaterboy80  what kind if gs4 did YOU use? some kind of app-junkie, heavy power user  businessman? ive used both a note 2 and a GS4 and both are amazingly smooth and wonderful. i dont know what kind of phone youre using that once you pick it up, you get “scared off” by nonexistent lag. seems to me there were some factors that played into your experience with these phones that have nothing to do with the performance of the phones themselves.

  • jabombardier

    @SkyPira exactly. However not all features added makes it a better experience. That’s why whoever uses iOS still don’t
    see and will jot see NFC until it is widely adopted in all industries. Then when it happens, it will be sadly pointed out that android did it first when it shouldn’t be about who did it first.

  • SkyPira

    @jabombardier  but whats so bad about android doing it first? if android did it first, and gets to watch the public slowly begin to adopt this new technology, this just means android manufacturers get more experience in incorporating nfc features and technologies better and easier than a company who would just then begin to use nfc in their phones too (ahem apple)…

  • jabombardier

    @SkyPira @thewaterboy80 I used the T-Mobile version and I didn’t install a boat load of apps on it. It started lagging a lot. I am not knocking it because it is new and all these new phones will have glitches then updated come to fix them. However I had a Galaxy S2 that after I got the android 4.0 update that with the 100 apps I had on the phone, it started to act as it was possessed, from freezing to shitting itself off and on again to the notification bar disappearing and the the famous restarts. Freezing and restarts were common with all the android devices I had except for the MyTouch 3G Slide I had, which was the only good working android smartphone I have owned. The constant glitch inch of android is why I am on iOS now.

  • SkyPira

    @jabombardier  @thewaterboy80  thats actually really strange. maybe samsung didnt optimize the software before sending it out to GS2 units. thats why you should get a nexus if you want an android :D 
    no bloatware, skins, UIs, or anything! just clean smooth lag-free android!

  • jabombardier

    @SkyPira I am not saying that its wrong for android to do it first, I am trying to convey that the android die hards are going to criticize that android did it first and apple is copying. All is based on the frustrating lawsuits between apple and Samsung and Steve job’s petty attitude that has created this ridiculous OS war amongst android users and iOS users. It shouldn’t be this way.

  • SkyPira

    @jabombardier  i totally agree! apple really started something BAD by suing so many companies over such frivolous things like rounded corners. if they hadnt done that, there would be no criticism over who did what first and who didnt.

  • jabombardier

    @SkyPira each should be embraced whether leader or follower and differentiate between the two to their specks and what their users want. That said, I commend apple for the change that they did to iOS to give a fresh new look and quicker convenience even if it looks a little bit like android.

  • SkyPira

    @jabombardier  i think so too. it is times like these when apple’s preaching about “no copying” seems a bit hypocritical. it was like this when apple first added the notification shade to ios as well. it seems like apple is saying that theyre allowed to be influenced by other companies but other companies arent allowed to be influenced by apple.

  • jabombardier

    @SkyPira @thewaterboy80 I was kind of thinking the same thing about the optimization of the OS on the GS2. And I so agree about the Nexus. I almost bought a Nexus 4. But because T-Mobile is bringing LTE and the Nexus 4 doesn’t have the LTE radios active (I don’t like hacking and rooting) I decided not to get it. So I now enjoy android through my HDTV and my nexus 7.

  • SkyPira

    @jabombardier  i know me too! hopefully the rumors are true and google really is going to release an LTE capable nexus phone this fall. that would really make it much more attractive to get.

  • DougAsker

    I have been evaluating iOS7 on my iPhone 5 for the last day or two. Being honest I fell somewhat tepid about the whole experience. After years of design advancement why have Apple decided to make their OS appear to be a poor relation of Microsoft’s Windows 8. On the other hand it seems to have borrowed heavily from Android. Now you can swipe up to turn on/off WIFI, blue tooth, very similar to Android.To conclude I love: Newsstand, the integrated flashlight, screen transition, new compass user interface and email interface. I don’t like: no bulk delete feature inside the mail program, it’s still message by message deletion. The pseudo windows interface and menu movement. The settings menu is a bit of a waste land of white space. Just like an aging husband and wife I am finding more faults with it as time passes but I grow to love it the more time I spend with it.

  • jabombardier

    @DougAsker would you have liked that iOS stayed the way it looked and added new features? And further more, if apple were to add more features, then their will still be criticism of copying everyone else either way. However, this isn’t the final version of iOS 7.