Apple “IOS In The Car” Rebranded As CarPlay, Officially Launching Today

For the past couple of months we’ve seen a one or two leaks showing off the user interface for ‘iOS in the Car’, a feature in iOS 7 which would see the phone take over your car’s central console. Today, it’s been announced officially and it has a new name: CarPlay.

Apple has worked in partnership with a whole host of manufacturers to show it off. At the International Motor Show in Geneva, the system will be shown off on Ferrari, Mercedes-Benz and Volvo vehicles.

But, in the future, we’ll see it land on a whole host of manufacturers including BMW, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

CarPlay will allow drivers to access their music (Spotify compatible), podcasts, audiobooks and iTunes Radio. There will be more than one method of control. We’ll be able to control it using a set of simple controls within the car or by using Siri.

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