Tag Archives: cannibalization

iPad mini doesn’t cannibalize demand, it creates it

Way back before the iPad mini was announced, analysts and market observers slaved away, crunched some numbers, and came to the conclusion that the – then speculated – device would cannibalize the demand for its bigger brother. Some estimates of this cannibalization rate were as high as 50%, whereas the more common and feasible predictions were in the 10-20%…