At Apple’s town hall session today, Apple VP Tara Bunch announced a number of “after sales policy shifts” that Apple will implement this fall. Many of the changes referenced in the meeting were classified under the “One Apple” moniker, but it’s unclear if that is just an internal term or if it will actually be a marketed product come fall. According…
The EU’s Justice Commissioner Vivane Reding has today accused Apple of operating warranty practices that do not fall in line with consumer laws in many European countries. In a speech, Reding has claimed that Apple is not informing customers correctly about the legal warranty rights they have in at least 21 EU states. Reding went on to argue that…
It is truly an awful moment when you watch as your beautiful iPhone goes crashing down to hard cement and there’s nothing you can do. In the past, if you wanted to get a cracked iPhone screen fixed, you had to leave your precious iDevice with Apple so the company could send it off to get repaired. However, with the release of the iPhone 5, this no longer…
Apple are again facing problems in Italy over product warranties. Last year, Apple were fined 900,000 euros for not telling Italian customers about the free two year warranty that all Italian electronic devices come with. Instead, Apple had been encouraging customers to buy their own warranty package, Apple Care. Apple Care is free for one year, but can…
We’ve all been there: Your iDevice breaks so you take it to the Apple Store. You’re pleased to find the Genius perfectly willing to replace your device at no added cost. “This day might not be so bad after all,” you think. Then the Genius asks if you’ve backed up your gadget before coming in. “What? Um… no.” Then comes the awkward silence followed by…
A while back Barack Obama asked the late Steve Jobs what it would take to bring the manufacturing jobs Apple provides overseas back to America. Jobs firmly replied “those jobs aren’t coming back”. Naturally, as Apple has increased in popularity and prosperity, it’s received a reasonable amount of criticism because many people believe that Apple, as a U.S…
If you’ve ever bought something in an Apple store, you’ll be familiar with the employees’ “recommendations.” Whether it’s a bumper case or the iWork suite, it’s clear that if there’s one thing Apple salespeople like more than selling you Apple products, it’s selling you extra Apple products. However, there is one sales pitch that’s actually worth…
An Italian court has today ruled against Apple over its sales conduct in the Italian Apple Store. Basically, Apple has been pushing customers to purchase AppleCare, its extended warranty plan, whenever they buy Apple products. Obviously, there’s nothing wrong with that. The problem is that Apple hadn’t been telling customers about a legally mandated…
As you may remember, Apple updated its service known as AppleCare with a fancy little “+”. This $99 (2 years) service is a new version of Cupertino’s insurance policy and it is not bad at all. It covers Genius Bar assistance as well as two accidental damages of your iPhone. If you accidentally break it, they will replace your device for 50…
For the most part, Apple users expect their devices to work at least 100% of the time. Okay, maybe that is too optimistic, but Apple did say it should “Just Work.” By this, one can only assume that it should “Just Work” all of the time; after all, what is the point of something just working only some of the time? This being said, it is a no-brainer that…
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