If you’ve been on Facebook anytime in the past few weeks, you’ve probably noticed that your friends have been dousing themselves in cold water. In case you don’t know, it’s for ALS, amyotrophic lateral sclerosis, or more commonly referred to as Lou Gehrig’s disease. The challenge, requires nominees to douse themselves in a bucket of cold, ice water. If they fail to do so within 24 hours, they’re asked to donate $100 to an ALS related charity.
Earlier this week, some big stars began participating in the challenge, such as Facebook CEO Mark Zuckerberg, Microsoft CEO Satya Nadella, and Apple Senior VP Phil Schiller. Today, Apple CEO Tim Cook took up Schiller’s nomination, and threw a bucket of ice water on himself. It’s worth noting that most of the executives taking part also donate money to the charity. It’s not simply a case of being filmed to avoid donating. John Legere, CEO of T-Mobile pledged $100k to the charity after taking part yesterday.
While some might be wondering how throwing ice water on yourself helps combat a deadly disease, some ALS foundations have already come out to say they’ve raised over two million dollars in the past few days.