Data shows disillusioned iPhone users switching to Samsung’s larger screens

Fresh data from Kantar has today revealed that there is a growing trend of iPhone users switching to Samsung’s Galaxy S5 flagship smartphone.

Research shows that the draw of Samsung’s Galaxy S5 is most prolific in the UK, but that the trend can also be spotted elsewhere in the world. In the months of March, April and May this year, 26% of Samsung Galaxy S5 buyers in the UK were switching from an iPhone. Elsewhere in Germany, this number was around 17%, and in the U.S. a much smaller 8%. Despite this figure, it was noted that the S5 is only the third best-selling device in the UK, behind the iPhone 5C and the 5S.


In the US, Kantar’s data shows that Android handsets accounted for 61.9% of smartphone sales, the highest it has been since August 2012, whilst Apple’s smartphone sales dipped to 32.5%, the lowest that figure has been since Apple first released the iPhone 4S in 2011. Android sales also came out on top in the “EU5” region (France, Germany, Italy, Spain and the UK), where Android’s sales share peaked at 73.3%, with Apple’s sales share dropping to just 16.6%. Even in Japan, where the iPhone has enjoyed great success of late, Apple barely took a majority share of sales with 51.7%, like its US figure, Apple sales in Japan are the lowest they have been in 7 months.

Now of course, the Samsung Galaxy S5, and indeed many other flagship Android devices are new and fresh, whilst Apple’s iPhone 5s and 5c are on their last legs in terms of the Apple product cycle. This accounts for some of the shift towards Android in recent months, but the statistics are still telling. A significant proportion of Apple’s iPhone customers are moving away from Apple to Android competitors that offer users a larger screen and an alternative (though not necessarily better) user experience. The iPhone 5s is still the highest selling phone in the US, but I think this new data shows that iPhone can’t hold the top spot without significant steps towards larger screened devices, such as we are likely to see with the release of the iPhone 6. As you well know, all of the rumors and leaks surrounding the next device do point to a larger form factor and a 4.7-inch display.

Do you think that iPhone users are leaving Apple for Android to enjoy a larger screen? Or is this market data to be expected at this time of year? Leave your thoughts and comments below!



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  • itpromike

    I know several people who went to Samsung and other larger screen Android phones because the iPhone screen was too small for them. They weren’t disillusioned in any way, they made a decision based on what’s best for them and what they prefer. This isn’t religion it’s just a bloody device… most people don’t care whether they make calls and send text messages and surf face book on an iOS device or an Android device; they just care about whether they can make calls, send text messages, surf Facebook on their phone at all.

    • Stephen Warwick

      Actually, your suggestion that they switched because their screen was too small is in fact the epitome of disillusionment, it’s disappointment in the device, in this case because of the screen size. Furthermore, I think you’re over simplifying the choice, the iOS/Android distinction is incredibly divisive, which is one of the reasons why we measure smartphone sales in this way.

      • itpromike

        I’m not oversimplifying anything… Yes there are very distinct differences in features offered on both iOS and Android however at the end of the day they are both phones; smart phones. If this seems as if it’s over simplifying things it’s only because many consumer literally just see it that cut and dry and simple. Man consumers choose like this:
        1.) Can I make and receive cellular phone calls? Yes? Check!
        2.) Can I send and receive text messages? Yes? Check!
        3.) Can I check and post to Facebook? Yes? Check!
        4.) Can I check and post to Pinterest? Yes? Check!
        5.) Can I get my email on it? Yes? Check!
        6.) Ok, now which screen is bigger? Check!
        7.) Which one is cheaper? Check!

        What I just stated above may seem simple but the fact of the matter is, that is literally how millions upon millions of people, normal people who don’t read tech blogs, make their decisions… I run operations for a large IT infrastructure and part of those operations include mobile management. Along with that I create policies and develop baselines… In doing so we talk to our user base and I’m telling you at least from the exposure I have to the data set and questionnaires filled out by our 10K+ user base, that is how the majority of them decided on their smart phones. Extrapolating and scaling that data on a larger scale as well as interactions with people in my circle of friends, family, and community; it’s evident that millions of people are making their choices based on the same ‘over simplified’ criteria… To put it simply ‘Does it perform the functions I care about?’ Ok then ‘Which one gives me more for as little money as possible?’ and many times that ‘more’ is determined by screen size (of course with the sway of the sales rep they are talking to as well). Bigger ‘sharper’ screen for a cheaper price and it does everything they need.

  • RedGeminiPA

    I know several who switched to an Android phone of some sort, only to switch back as soon as they could upgrade again. I have a feeling the larger iPhones will really break that trend.

    • Stephen Warwick

      That’s exactly what I think! Why do you think they returned to the iPhone?

      • Bill Thomas

        My friend switched to an S5 and switched back within a week she said it was pretty much the same as her old Motorola X and that she had lag and that it’s not as good as her old iPhone 4S she also didn’t like that she had to install a virius scanner on the phone as well.

        • Interesting how, to her, the S5 wasn’t as good as her iPhone 4S. Apple has definitely provided good devices that are useful even years after their initial release.

        • viaimages

          you don’t need to install a virus scanner on Android because it doesn’t get viruses. Android is not Microsoft. That’s a misconception

          • Bill Thomas
          • viaimages

            Another misinformed Apple fan eh?

            “[Android] mobile malware.. comes from small, unregulated third party app stores predominantly in the Middle East and Asia”

            We, Users of the Google Play, Amazon Android, and Samsung Galaxy App store, among the majority of safe regulated systems, don’t see malware problems.

            ~I’ve been an Android User since the HTC G1 and have never come into contact with a virus, nor malware issue. And, I have used many 3rd party app providers, some from shareware web sites where software is side loaded.

            Microsoft Office, MS Operating systems, and consumer ware are not open source

          • Bill Thomas

            I’m just using this as an example u said that andorid phones don’t get viruses and according to this web site they do even tho it’s mostly in to 3rd party apps and in the Middle East but it can happen and a lot of people I know have virus scanners on there top end android phone my friend has an HTC 1 and she has avast on hers my other friend has a S4 and has the same thing on it and my other friend that had the S5 said it recommended a virus scanned when she set her phone up so not sure if that there is just a samsung thing or not.

          • viaimages

            Dude.. In my line of work, customers always use the Virus term too loosely. They think they have a virus, when in fact the Free app they downloaded is just sending an advertising banner to their drop down notification. THAT is not a virus.. So, I think first you need to understand what a Virus is. Read this article by Lookout Security please to educate yourself.. because us techy people are tired of hearing all this mumbo jumbo about Android getting viruses when it is untrue:

          • Bill Thomas

            Hmmm I see….but as a smartphone user I wouldn’t really want to deal with all that bullshit and get a phone that had less of a chance of getting malware on it….that’s why I have an iPhone…and that’s why I have a Mac over a PC. Even tho there are viruses and malware that can affect a Mac but I have a hell of lot less chance of getting something destructive on my Mac then a windows PC….it’s like a whore house and a massage parlor…I have less of a chance of getting the clap at a massage parlor then I do a whorehouse…..I know I’m off subject….I been up for 20 hours…don’t judge me….

          • viaimages
      • RedGeminiPA

        Why do I think they returned to iPhone? Easy… user experience and overall quality. You still can’t get either in ANY Android product, no matter how much some think some of the Android OEMs offer “superior” hardware.

  • Rick Rudge

    My coworker got a Samsung S5 and he asked my help getting things to work, which gave me a great opportunity to check it out. :-) I know that I’m not the target audience, but I’m not all that excited about bigger screens. I still need to put that thing in my pocket. Although slightly thinner, the S5 was so bulky and the photos are out of focus compared to my old iPhone4. And, as far as Android apps compared to iOS apps, I just don’t get it. I’ve actually been deleting apps from my iPhone for lack of use. I probably use the same four apps and that’s it. As far as I’m concerned, Apple need to improve on their iOS, battery life, reception, and sound quality.

    • donnybee

      Yeah, screen size is getting a little insane. It’s getting more inconvenient to use a huge phone/tablet hybrid for daily use than it would be to use a smaller device for when you need a smaller device and carry a tablet for the times when you need a larger device. There’s a reason the smartphone and tablet markets are still separate, and it’s because they aren’t the same. Trying to make a hybrid that basically turns a small tablet into a smartphone really is inconvenient and it’s trying to merge two markets that are seperate for a reason.

  • MIchael Martin

    Once the next Iphone comes out, I believe those numbers will flip and Apple will be king of the phone world once again. Also, I’m actually excited about IOS 8, which is a change for me, and a reason I wouldn’t leave the Iphone.

    • viaimages

      I don’t think so. IPhone 6 will be a bigger screen for those who want it like that. But for those who feel restricted and isolated by Apple, they will remain Android converts

  • JMurillo

    Happy I left my iPhone5 for the Galaxy s5, that thing couldn’t play nice with anything if it wasn’t Apple, battery life was horrible, and the screen was a joke. I like the way it felt on my hand at first but that thing would easily slip too often. Everybody buys what they like but I can see why people are switching left and right, Apple is very greedy and with Samsung you feel like you truly gave the biggest bang for your buck… idk how I coped without having a file manager on that thing, rendered it useless if it wasn’t for Google drive.

    • ExAppleCustomer

      I’m switching from iPhone to Android because of reliability. Many iPhones (e.g. wifi on 4S) cease to work properly when Apple introduced OS 7. Apple are in denial of course, but try googling 4S wifi problem and see how many hits! Used to buy Apple for reliability and customer support (hah!). Can’t spend $700 on a phone and have it die after 18 months or whenever Apple feel like it.

      • viaimages

        The number 1 complaint I hear from ex iPhone Users is how frustrated they are with the amount of crashes they experience. On Android, most crashes are due to a 3rd party app that’s clashing with a new operating system because the developer has not fixed the bugs in the app yet.. or, the device was upgraded to a new OS version, but not yet factory reset to recalibrate the software.. and remnants of the old OS is clashing with the new OS