Fresh data from Kantar has today revealed that there is a growing trend of iPhone users switching to Samsung’s Galaxy S5 flagship smartphone.
Research shows that the draw of Samsung’s Galaxy S5 is most prolific in the UK, but that the trend can also be spotted elsewhere in the world. In the months of March, April and May this year, 26% of Samsung Galaxy S5 buyers in the UK were switching from an iPhone. Elsewhere in Germany, this number was around 17%, and in the U.S. a much smaller 8%. Despite this figure, it was noted that the S5 is only the third best-selling device in the UK, behind the iPhone 5C and the 5S.
In the US, Kantar’s data shows that Android handsets accounted for 61.9% of smartphone sales, the highest it has been since August 2012, whilst Apple’s smartphone sales dipped to 32.5%, the lowest that figure has been since Apple first released the iPhone 4S in 2011. Android sales also came out on top in the “EU5” region (France, Germany, Italy, Spain and the UK), where Android’s sales share peaked at 73.3%, with Apple’s sales share dropping to just 16.6%. Even in Japan, where the iPhone has enjoyed great success of late, Apple barely took a majority share of sales with 51.7%, like its US figure, Apple sales in Japan are the lowest they have been in 7 months.
Now of course, the Samsung Galaxy S5, and indeed many other flagship Android devices are new and fresh, whilst Apple’s iPhone 5s and 5c are on their last legs in terms of the Apple product cycle. This accounts for some of the shift towards Android in recent months, but the statistics are still telling. A significant proportion of Apple’s iPhone customers are moving away from Apple to Android competitors that offer users a larger screen and an alternative (though not necessarily better) user experience. The iPhone 5s is still the highest selling phone in the US, but I think this new data shows that iPhone can’t hold the top spot without significant steps towards larger screened devices, such as we are likely to see with the release of the iPhone 6. As you well know, all of the rumors and leaks surrounding the next device do point to a larger form factor and a 4.7-inch display.
Do you think that iPhone users are leaving Apple for Android to enjoy a larger screen? Or is this market data to be expected at this time of year? Leave your thoughts and comments below!