A report from Bloomberg today has purported that Apple’s increasing market share of the global phone market is down to Samsung’s repeated failure to meet analysts sales estimates.
Whilst Samsung is selling devices, these are cheaper smartphones, the sales of which are taking a serious toll on Samsung’s profits.
The report further warned that Samsung faced renewed pressure from Apple following the successful launch of the iPhone on China Mobile, Samsung has long enjoyed superiority in the eastern markets, however that could all be about to change.
According to reports, the Samsung Galaxy S5 may have a positive impact on Samsung’s profits in the future, however it’s highly unlikely that the device will do anything to improve Samsung’s market position.
Apple has consistently produced excellent, premium devices since its inception, and the quality of its goods are reflected in the immense financial success that the company enjoys. On the other hand Samsung has opted for devices which, whilst capable as smartphones, cater to a wide audience of varying technological interest, and furthermore a wide range of budgets. With that in mind Samsung’s profits have not always been up to market expectations, with analysts repeatedly shrinking their estimates for Samsung as the company fails to meet predictions.
Via: 9to5 Mac