Three has extended its fear-free roaming service Feel At Home to four new destinations, including the USA today in what is certainly epic carrier news.
Three’s Feel AT Home service allows UK Three customers to use their data, text and call allowances abroad in other countries at absolutely no extra cost. The service is currently available in 11 destinations around the world, and that list now includes the USA, which is phenomenal. UK customers can now theoretically spend an indefinite amount of time in the United States, and use their phone nationwide as if they were in the United Kingdom. The move is huge right now because it means that UK customers can use their phones in America with no charge whatsoever. However this also points to a future where customers are free to move between territories across the world, using their phones without fear of extortionate roaming charges. It may well be true that one day, you will be able to travel anywhere in the world and use your phone as if you were sat in your lounge, incredible. Feel at Home is now available in Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden, Denmark, USA, Indonesia, Sri Lanka and Macau.
“Adding the USA to the mix is great news for our customers and shows our commitment to giving them the best experience in what is a popular destination. We plan to add more countries to the mix soon.”
Not only that, Three has now confirmed its 4G rollout plans, which officially began yesterday. Customers of Three with 4G ready devices will be upgraded to high-speed plans at no extra cost as soon as the service becomes available in their area. The rollout will pick up speed in January, so that by the end of the month all customers with 4G ready devices will be eligible to use 4G at no extra cost, as long as they are in coverage. Three is hoping to cover 50 UK cities by the end of next year, and in two years time hopes to have 98% of the UK population covered by high-speed data.
“We are building a brand and network that encourages and enables customers to enjoy the mobile internet. Customers are using more data than ever on Three, far more than on any other network. As we add 4G capacity to the network, this experience will only get better.”
According to research, Three now carries 41.5% of all UK data traffic, with EE carrying 29%, O2 carrying 20% and Vodafone lagging behind with a measly 9%.
Thanks to its impressive 4G plans, and the introduction of Feel At Home, Three added nearly 300,000 net new customers to its user base in Q3, bringing its total to 7.8 million active customers.
Full release: Three