Apple is deemed the world’s most valuable brand for the third year running and is now worth almost twice as much as any other brand on the planet, according to Forbes. The tech giant is now valued at $104.3 billion, a 20% increase over last year and much more than competitors Microsoft, Google and Samsung.
Last quarter, Apple’s sales numbers were impressive selling a record breaking 33.8 million iPhones, 14.1 million iPads and 4.6 million Macs. The continued success of product lines like the iPhone and iPad, and revenues from services like iTunes, have resulted in Apple taking the top spot on Forbes’ list for a third year in a row.
Microsoft, valued at $56.7 billion ($47.6 less than Apple), takes second place in the list. It’s growth is fairly flat, rising only 4% from last year’s valuation, potentially due to the relatively low sales of Surface tablets and declining PC market.
Other tech firms are present in the top five too, with IBM at $50.7 billion and Google at $47.3 billion taking positions four and five on the list and showing 5% and 26% value increases respectively. In fact, the only non tech company to grace the top five is Coca-Cola at number three with a value of $54.9 billion.
Another of Apple’s main tech rivals Samsung makes the list too placing ninth with a brand value of $29.5 billion and the largest increase of any of the top 100, rising 53%.
That same ninth place was occupied by Nokia this time last year at a value of $27.3 billion. The Finnish smartphone maker is now ranked way down the list at number 71 at just $7 billion, 55% less than last year’s valuation.
Are you surprised to see Apple top the world’s most valuable brands list again? What do you think about the movements from competitors, particularly Samsung?