Nike announces October 15th event, new FuelBand coming?

screen-shot-2013-10-03-at-3-18-58-pmNice timing, Nike. The sports driven company has just announced an event for October 15th that is expected to be about a new FuelBand, with the official tagline for the event being to discuss “the future of the digital world and physical activity.” There’d been talk before of a possible Nike FuelBand upgrade, but those reports were pinning release and announcement around November. The ever reputable Mark Gurman over at 9to5Mac looked into this, and this is what he got from his sources:

- The design will be similar overall and still wrap around the wrist (current model shown above).
- The new FuelBand will be constructed with new materials that will result in a much more durable design that could sustain stronger environmental conditions.
- The new FuelBand will include much better battery life allowing customers to not worry about charging their FuelBand up every couple of nights.
- While versions with Heart Rate monitoring capabilities have been rumored, we’re hearing that said functionality may not make the cut for this model.
- The new FuelBand will be built with Bluetooth 4.0 low-energy to connect to new smartphones and work more efficiently. This plays into the improved battery life factor.
- The display and general software operation of the device will be nearly identical to the current model.

The reason I started off the article with “Nice timing, Nike” is because October 15th is also the rumored date for Apple’s iPad event that everyone in the blogosphere is highly expecting. We haven’t heard too much about that recently, but nothing has come out indicating any other day as the possible announcement. Apple is expected to launch a new iPad mini 2 and iPad 5, with reports being very conflicting over the future of the iPad mini’s display. Some reports are saying it will be Retina with constraints on supply, while some are saying it will not be Retina and instead that will come next year with better supply. Back on the subject of the FuelBand, Apple is expected to at some point announce its own wrist worn device, but rumors are all over the place for when that’ll happen.

What do you think? Are you hoping for a new FuelBand? Do you have the current generation of device? Let us know in the comments, or tweet me @TiP_Kyle.

 

Via: 9to5Mac

 

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