According to the latest research from Canaccord, across all four of America’s biggest carriers, the iPhone 5s was the best selling phone in September. As you can see from the chart above, despite only being launched towards the end of the month, the iPhone 5s quickly shot to the top of the pile for the entire month at AT&T, Verizon, Sprint and T-Mobile.
“Our September surveys indicated very strong initial sales and back orders for the iPhone 5s and strong iPhone 5c sales at the four tier-1 U.S. carriers and also in international markets.”
What’s perhaps a little more surprising is the iPhone 5c made it in to 2nd place at AT&T and Sprint, while having to settle with 3rd place at Verizon and T-Mobile. For each of the four carriers, the Samsung Galaxy S4 finished in 2nd or third. According to Canaccord, the carriers for which it was 2nd best seller (Verizon and Tmo) it was there because Samsung cut the price of the S4 back in June.
Now this isn’t entirely surprising. It is the usual pattern for iPhone launches. And it’s likely the iPhone 5s will remain the best selling phone for the next couple of quarters at least. It should help iPhone gain market share in the U.S.
What’s more intriguing is figuring out how many iPhone 5c units were sold compared to the iPhone 5s. When it reported its initial weekend sales, Apple didn’t provide a breakdown. But, it’s expected that Apple will host its quarterly earnings call towards the end of this month. Again, whether or not Cupertino decides to provide a specific breakdown on 5s vs. 5c sales is unknown.