iPhone 5s accounts for 64% of iPhone sales, 5c takes 27%, according to new survey

The new iPhone 5s is outselling the iPhone 5c by more than two to one. At least, that’s what data from a recent survey suggests.

Consumer Intelligence Research Partners polled iPhone buyers in late September and the results they provided to AllThingsD suggest that the iPhone 5s accounts for 64% of iPhone sales with the iPhone 5c taking a 27% share and the legacy iPhone 4S remaining at 9%.


The introduction of the iPhone 5c line was a risk for Apple. It was possible that a lower cost, if not actually “cheap”, iPhone could draw customers away from their flagship iPhone 5s and cannibalize sales. But the data from CIRP suggests otherwise, with the iPhone 5s proving far more popular so far.

This shouldn’t come as a surprise to anyone. We are, after all, barely into the life cycle of the iPhone 5s and iPhone 5c. The queues we’ve seen at Apple Stores around the world and the majority of early orders from online stores were bound to be for the iPhone 5s – the enthusiastic Apple fans wanting to get their hands on the latest cutting-edge tech like Touch ID and the 64-bit A7 chip. The enthusiasts are usually the early adopters.

From my experience on launch day, all of the people I spoke to were wanting an iPhone 5s, everyone I saw leave the store was holding an iPhone 5s and the only devices to sell out were the iPhone 5s models.

I think we’ll start to see the percentages shift slightly as time goes on and the mainstream market begin to buy the iPhone 5c. For example, the iPhone 5c might be an affordable and attractive choice for many people when their contract is up and they’re due an upgrade.

What’s slightly more surprising about the CIRP data is the 27% figure for the iPhone 5c – this is up from the 23% the iPhone 4S captured during the same period last year when it was the $99 iPhone, the cheaper option to 2012’s flagship iPhone 5. Is this a sign of Apple tapping into the middle-tier market somewhat, or have Apple attracted some customers they have previously not catered for by introducing colored iPhones?

Going forwards it will certainly be interesting to see how the sales figures stack up into the new year after the early-adopter binge and the Holiday period.

Via: AllThingsD

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  • The 5S was the ‘newest’ and most forward-thinking iPhone, leading people to want to buy it. But for some people, like my wife, who liked the feel and color of the 5C (and coming from an iPhone 4), the 5C still made for a good choice. I think this year’s iPhone launch is similar to how the iPod eventually evolved. Some people prefer the iPod classic, some the nano, others the shuffle. While I don’t see the screens differentiating much on the iPhones for a few years, I do think the 5C caters to a different subset of Apple users than the 5S. I see my wife staying on the “C-line” and me on the “S-line” for a few years.

  • adamoram

     The numbers will even out somewhat over time. What I think it will be really interesting is how the sales numbers look in years to come as Apple continues both lines.

  • @adamoram Agreed. I definitely think the 5C targets a different market than the 5S, even with the similarities between them. Maybe next year’s release will help us see a better picture if the next few months of sales statistics don’t.

  • ProkopisEllinas

    what really these facts show us about the strategy Apple employed for the new iPhone(s)?
    Does a choice of 2 products gives a kind of personalisation to us or just splitting us into 2 groups?