Fitbit Force launched for $129, features LCD display for time and fitness tracking

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The wearable tech market has really heated up over the past year or two, and one sector that’s a particular hotbed for innovation is the fitness tracker wristband. Both Jawbone and Nike have popular choices available, but Fitbit has just launched a product which could prove to be even more popular.

A powerful Force for everyday fitness, this sleek wristband is with you all the time. Stay motivated to keep moving with real-time stats right on your wrist. Track steps taken, distance traveled, calories burned, stairs climbed and active minutes throughout the day. At night, track your sleep and wake up silently with a vibrating alarm.

Fitbit Force tracks all kinds of movement, from steps to distance and even helps ensure you get a good night’s sleep. To top it off, it now has a small LED display showing the time as well as relevant fitness stats. What’s more, it’ll soon have the ability to notify you when you get a phone call.

It’s available in two colors (black and teal) and is available to buy from Fitbit.com in the US now for $129.95.

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