Apple recently announced its Reuse and Recycling trade-in program in US Apple Stores. Now, that scheme has made its way across the pond and is available in UK Apple Stores.
The Reuse and Recycling scheme allows for customers to trade-in their old iPhone models in order to receive a discount on the purchase of a new iPhone.
“iPhones hold great value. So, Apple Retail Stores in the UK are launching a new programme to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling,” Apple told The Telegraph. “In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.”
The program has been running in the US since August. It involves an Apple Store employee inspecting the device to be traded in and some simple questions being answered. The device’s value is then calculated based on its specifications, functionality and damage. This amount is added to a gift card that can be redeemed against the purchase of a new iPhone.
What may be disappointing to some is that this gift card can not be used on anything other than a new iPhone purchase in store meaning that you can not just trade-in your old devices for a gift card loaded with credit.
The amounts offered by Apple are also generally lower than third-party recycling schemes. While some other mail-in services may offer a higher price, Tim Cook is clearly hoping that the convenience of handing in your old iPhone when purchasing a new one will be a draw for customers and maybe even help sell a few more iPhones at Apple Stores (not that they have trouble selling iPhones these days).
Regardless, it’s perfect timing for those in the UK who may be looking to get their hands on a new iPhone 5s or iPhone 5c. Let us know if you plan on using the Reuse and Recycling program in your local Apple Store in the UK.