If you head on over to the App Store right now and search for an Apple service or native iOS application (Messages, Safari, iTunes, iCloud, Siri, etc), you will be greater with the above (and below) information card looking results with a “Learn More” or “Open *App*” button to press. These work for a few of the different services and apps built into iOS simply by searching for certain words (browser, web, Safari will all show Safari, for example). I was also able to search for “redeem” and “iTunes” in order to get the iTunes Store and also the option to redeem a gift card. This is the first I’ve heard of Apple’s own services aside from its App Store apps showing up in the search results.If you remember, this isn’t the first time Apple has planted search results. Back when iOS 6 was released and there was the whole Maps debacle, Apple inserted special results for “maps” that gave users a ton of choices for alternative maps application to “replace” the one in iOS 6. That application of course lives on with iOS 7 in a better version, and as far as I can tell, the maps section of the App Store is no longer. Hopefully this will be able to end some of the questions that the non-techies are always asking their geek friends, “Where is Siri?” or “How do I get iCloud?”. Now, you can just tell them to search the App Store for more information.
It is unclear if this is a permanent addition to the App Store or if it is just a trial run of sorts that will be eventually phased out. Of course, if Apple sees increased traffic to these links, then the feature will most likely stay as obviously it is doing the job of informing people about Apple’s miscellaneous services that are available in iOS. Only time will tell what the fate of this feature is, however.
What do you think? Are you seeing this as well? What queries are you able to get results for? Let us know in the comments, or tweet me @TiP_Kyle.