Samsung jealous of Apple lines, spies on launch

You’ve seen the commercials. Samsung’s “the next big thing is already here,” commercials where the company makes fun of people waiting in line for an iPhone (if you haven’t seen one, I’ve embedded a commercial above). A phone that’s already outdated. While the commercial certainly makes it seem as if the South Korean company thinks that waiting in Apple’s lines for a phone is ridiculous. But that commercial is clearly just a cover for what Samsung really thinks about Apple and its fans.

According to reports, Samsung had representatives located near the lines at Apple’s Fifth Avenue store today surveying the line, and asking users questions about whether the line was shorter or longer than last year, and whether or not people were more excited. According to one Samsung representative there, it was because they were curious why Apple draws such large lines, and other companies don’t. “Other companies release new phones, but there’s not as much passion and heat. It’s only Apple. Why? We’re curious.”

While this may seem weird, it makes sense for Samsung. The company has been looking to emulate Apple’s business model for years (and maybe even copying some products…sorry, but it’s true), and part of Apple’s success is due to the company’s extremely loyal fan base. Many are willing to wait hours in line to grab the new iPhone, and other companies want that kind of success. If you ran an Apple competitor, wouldn’t you want lines like that for your product launch, too?

Source: AppleInsider

Feature image via: Cult of Mac

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  • AdrianAcevedo


  • bonzo

    Ask the fans lately, they are vexed up with saturated innovation at Apple. I was one of em

  • dennisia

    Your comment is wrong again.
    Who says Samsung copied Apple? The stupid jury living near Cupertino with American judge in Apple’s home soil?
    Remember, Apple also lost lots of cases to Samsung in other countries.
    And Samsung has already  surpassed Apple as world’s large smartphone maker. It is not Samsung who is busy trailing its arch-rival now, it is Apple in big trouble.
    I am a huge Apple fan, and also an happy iPhone user, but reducing Samsung down to just a copycat is just hilarious.

  • griffkoupal

    @dennisia I understand that the cases have gone both ways, but I also find it fairly obvioius that the original Samsung Galaxy S is a copy of the iPhone. They look exactly alike, and its difficult to argue that Samsung didn’t copy Apple in that case. That was my reference. And while Samsung may be larger world-wide, they still don’t attract the passion and attention that Apple attracts when new products are released. No one has been able to replicate Apple’s opening day retail success and hype.

  • dennisia

    @griffkoupal You are right about the latter. The hype, huge fanbase, they are what Samsung doesn’t have. Nevertheless,  this fanbase isn’t good enough to save Apple from falling rapidly from the top position.
    You mentioned the Galaxy S design, but did you know that Apple’s very first iPhone is similar to other models by LG (such Prada phone)? There is no doubt Galaxy S got the inspiration from iPhone, but design inspiration is so common everywhere. 
    The problem is Apple is trying to win the smartphone war with all the lawsuits, not with the products. They blame Samsung on its stealing the market share away from Apple citing design copies, which we all know isn’t true. 
    Apple is losing the war because it stopped innovation long time ago.