Rumor: Apple’s iPhone trade-in program to be called “Reuse and Recycle”, will start this week

recycle_newThere have been rumors floating around about an iPhone trade in program that could be in the works for Apple, and some new details have started to emerge about what all it could entail. The first rumor indicated that it would be starting next month, most likely alongside the release of the iPhone 5S and iPhone 5C, however a new report is saying that the program is actually already being piloted in some Apple Stores. 9to5Mac has gotten some information on how the program will work, and also found that the name of it will most likely be “Reuse and Recycle.” Here is a quick outline of how the program is to work:

1) A customer tells an Apple Store employee that he/she would like to purchase a new iPhone and trade-in his/her older model. The new iPhone must be an on-contract phone and it must be activated on scene.

2) The Apple Store representative enters information about the customer’s iPhone into an application installed on their mobile EasyPay devices. The EasyPay is normally the device that you will see Apple Store employees carrying around in order to facilitate purchases.

3) Based on the information inputted into the EasyPay, a value for the old iPhone will be provided to the customer. The value will be created based on the following specifics about the old iPhone: Display quality, button quality, overall hardware damage, engraving, liquid damage, and being able to be powered on and used normally.

4) The Apple Store employee will then tell the customer that his/her phone could not be given back once they agree to the provided terms and conditions.

5)  However, the customer will be given the opportunity to backup his/her iPhone before turning it in.

6) The Apple Store employee will then provide the customer with their new iPhone, a gift card with the value amount to be paid towards the new iPhone, and a plastic bag. The gift card must be used at that time towards the new phone and it cannot be used toward other products.

7) The Apple Store employee will then process the transaction for the new iPhone and place the old iPhone in the plastic bag.

8) The old SIM card will be given to the customer and the Apple Store employee will offer to setup the new iPhone.

Also according to the report, BrightStar is the company that will be handling all of the iPhone trade-ins. Apple supposedly is keeping with its more recent “USA” theme in that these devices are said to be staying within the States. In the case that your iPhone is no longer working, you can still recycle it through the program (hence the name), and that will also reportedly be handled by BrightStar. It is said that a goal of this program could be to sell more iPhones through dedicated Apple Stores instead of retailers, as Tim Cook is looking to boost Apple Store iPhone sales. Unfortunately, reports are indicating that the trade-in program may pay a little less than what 3rd party resellers and buying for.

What do you think? Will you be trading in your iPhone this way? Are you planning to when you upgrade to the iPhone 5S or 5C? Let us know in the comments, or tweet me @TiP_Kyle.


Via: 9to5Mac, TechCrunch


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  • Huber

    Is AppleCare+ taken into consideration?

  • nanian102