Cook & Co. head to Russia in hopes of improving iPhone distribution

russiaApple hasn’t been doing very well in Russia recently, with the 3rd of the big three carriers in Russia dropping the iPhone from its inventory. Apple definitely needs to do something about it, and apparently it knows that. A new report is saying that some “high level Apple executives” have gone to Russia to meet with distributors and talk about how to strengthen sales in the country, which has a market of around 143 million. TechCrunch had the story:

Some of Apple’s top executives this week are making a trip to Russia to meet with key distributors to revisit how it sells devices in the country. 

In Russia, we understand, Apple is sending over some of its top people to meet with various retailers in the country.

It’s a definite possibility that Apple will be talking iPhone 5C, as it is expected to be launching the device next month and it would be the perfect device for such a market as Russia’s. The iPhone has strong demand in Russia, but reports have been that Apple is undersupplying the retailers responsible for selling the iPhone in Russia. Things have gotten so bad for Apple in Russia that Microsoft’s market share sits only 0.1% below that of Apple, which are at 8.3% and 8.2%, respectively. The iPhone 5C, that could be the saving grace for Apple in Russia, is expected to be announced next month at a September 10th event.

What do you think? Are you looking forward to an iPhone 5C? What does Apple need to do to compete in Russia? Let us know in the comments, or tweet me @TiP_Kyle.


Via: iDB, TechCrunch


Tags: , , , , , ,