By now we’re all used to Samsung’s advertising tactics when it comes to the Galaxy range of smartphones. It essentially includes mocking Apple’s iPhone for a feature it doesn’t have, or people standing in line waiting to buy one. The latest however, is not obviously funny or clever like any of the others. It aired in Iceland, and is embedded below:
If I could describe the ad in one word: Weird. In more than one word, I’d say poorly conceived, poorly acted and really, really weird. The general gist is that Siri doesn’t speak Icelandic yet, as you can clearly see from the imagery of a guy, standing on a hill, trying to speak to an Apple. Considering the budget Samsung spends on advertising every year, you’d expect them to agree to something a lot better than this.