Being “green” is all the rage with companies these days. Being labeled an ecofriendly and green company is a benefit that can give a company a positive reputation in the eyes of consumers, and Apple has been working hard to be known as ecofriendly. The Cupertino tech giant already operates two giant solar farms in North Carolina that output 20 megawatts of power each, and it looks as if the company is planning on building another solar farm.
To power its new datacenter located in Reno, Nevada, Apple is looking to build another solar farm that will output 20 megawatts, just like its other solar farms. Apple is also planning on using mirrors to amplify the potential of the solar energy. The mirrors can concentrate the energy up to seven times the power of traditional solar panel usage. Apple has also partnered with NV Energy to help build the farm. The deal will allow NV Energy to pay for usage of the solar farm as well as the future option to buy the entire farm from Apple.
Below is Apple’s statement regarding the plans for its new solar energy system:
All of Apple’s data centers use 100 percent renewable energy, and we are on track to meet that goal in our new Reno data center using the latest in high-efficiency concentrating solar panels. This project will not only supply renewable energy for our data center but also provide clean energy to the local power grid, through a first-of-its-kind partnership with NV Energy. When completed, the 137 acre solar array will generate approximately 43.5 million kilowatt hours of clean energy, equivalent to taking 6,400 passenger vehicles off the road per year.
What do you think about Apple’s growing reputation as a “green” company? Does the addition of a solar farm change Apple’s reputation in your mind?