Samsung has been doing well in China recently, as many know, and this past Q1 was no different. Not only did it break records for sales in China, it more than doubled the sales of the iPhone, which has never been a very strong contender in the largest market in the world. Samsung broke the record for sales, selling around 12.5 million devices, while Apple sold only around 6.1 million iPhones. Samsung took first place in market sales, with 18.5%, while Apple only came in 6th place. The 2nd through 5th place spots were all taken up by the usual companies that call China home, including Huawei, Lenovo, Coolpad and ZTE.
Apple has always had a hard time gaining traction in the Chinese market for a number of reasons. Some of those reasons include the plethora of knockoff Chinese devices that brand themselves as Apple, and another reason is the gap left by Apple not having a “cheaper” iPhone, something that has been heavily rumored for months, if not years. This category of device is something that would definitely be of benefit to Apple, seeing as many of the devices in the area are bought off contract, and Apple’s devices are upwards of $800 in some cases. If and when the cheaper iPhone comes out, Chinese marketshare will be interesting to watch.
What do you think? Does this show how badly Apple needs a cheaper iPhone? Let us know in the comments, or tweet me @TiP_Kyle.