Apple constantly is doing new things and trying new methods of gaining marketshare in India, the second most populous country in the world. In a new one of these attempts, Apple has begun offering discounts to those who bring in their old smartphones, and now offers a larger discounts if you are a student. If you are a student who trades in their old smartphone, you will get 7,777 rupees ($144) of a new iPhone, and on the other hand, non-students get 7,000 rupees ($130) off. Another way to get discounted is if you use an American Express card, you can be refunded 6,000 rupees ($111) with the purchase of an iPhone, but that is only running through June 10 and you must make the purchase using one of the available installment plans.
Markets like that of India and other emerging markets are where the rumors of Apple releasing a “cheaper iPhone” have come from. With such a device, Apple would have a much better chance at penetrating such markets, where as right now the off-contract iPhones are just much too expensive for many in these areas. Apple also has no Apple Stores in India because of regulations, but instead uses resellers, which it plans to increase 3-fold over the next few years.
What do you think? Are you an iPhone user in India? What should Apple do to increase sales there? Let us know in the comments, or tweet me @TiP_Kyle.