If you’ve been following any of Apple’s product developments over the past few years, you’ll know that often, products don’t always get to market when the company had originally intended. The white iPhone 4 didn’t make it to market until around 10 months after it was unveiled, and the iPhone 4S was pushed back until October. We all know, Apple values getting designs and devices perfect before releasing them to the public. It’s why – on the odd occasion – when something isn’t quite right, it makes major news (like the Maps saga last year, and “Antennagate” in 2010).
So, it’s no surprise to hear the recent report from Bloomberg which claims that the pressure on Jony Ive to pull something fantastic out the bag with iOS 7 is so high, that it might cause its release to slip back past the June/July period. Part of the issue could well be that Ive no longer has Steve Jobs pushing him and forcing him to achieve things he never thought possible:
“Apple is really under tremendous pressure to come out with something different and something new,” said Greg Sterling, an analyst at Opus Research in San Francisco. Ive has “a tremendous sense of design, and he’s been the guru behind a lot of these enormously successful products, but he’s always had someone like a Jobs to push back on him and give him some guidance, and it’s not clear that Tim Cook is capable of playing that role. Maybe without a collaborator, he’s not as strong.”
All that we know of iOS 7 so far is rumors. And while it’s expected that Jony Ive is revamping all the default iOS apps like Calendar and Mail. We can’t know for sure. We’ve also heard that he’s planning to make iOS a lot more flat and square, removing gradients and tuning up to make it a lot more modern. It’s also rumored that it will have more advanced Maps and Siri features to make it a more prominent in-car device, potentially replacing current bespoke car consoles.
One possibility is that if this major redesign does take too long, that iOS 7 will be another incremental update with a more major refresh coming in 2014 with iOS 8.
How much of a redesign does iOS need? Major, or just subtle tweaking?