Amidst turbulent times for Apple in China, the Chinese government has increased pressure on the Cupertino company in a calculated public campaign against Apple.
Using choreographed reports channelled through state media, the government has labelled Apple as “dishonest”, “greedy” and “incomparably arrogant”, apparently threatening regulatory action and “severe repercussions” if Apple does not make amendments to its after-sales service policies.
Issues arose when it emerged Apple did not replace the exterior shell of iPhones during repairs because it would require offering a new warranty to customers…
The original dispute seems to have arisen over the fact that Apple will not replace the outer shell of iPhones in China, as it does elsewhere, because it would require offering a renewed warranty to customers, although it seems like quite an excessive response from the government to what appears to be a rather trivial issue.
Chinese tech blogger Shi Beichen argues that there may be an “ulterior motive” behind the attacks. Notably, Apple’s servers are not China based, making it impossible for the government to exercise its usual police-state media sanctions. There is also talk that the government may be looking to undermine Apple in order to improve the performance of its home-grown companies Lenovo, Huawei and ZTE, who have fallen into the shadow of Apple’s success.
One Chinese, the People’s Daily, a puppet outlet of the Communist Party claimed that “the trouble comes from Westerners’ traditional sense of superiority”.
The move has been met with disapproval by the Chinese population, one online commentator ridiculed the government saying:
“Everybody is eating cooking oil recycled from gutters, no problem! Everybody is drinking poisonous milk powder, no problem! We drink water filled with dead floating pigs, no problem! But when you change the back cover of iPhones for foreigners but not for us then that is not OK, that is far more serious than any of these problems,”
Via: Financial Times