Apple launches “Why you’ll love iPad” campaign

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By now, you’re probably familiar with Apple’s “Why you’ll love iPhone” campaign. Well, it seems like the company is happy with the results of the marketing campaign because it just launched something very similar for the iPad.

According to the page,

“People love using iPad. We know because they’ve said so. In a study by J.D. Power and Associates, Apple ranked “Highest in Customer Satisfaction Among Tablets.”1 The American Customer Satisfaction Index also ranked Apple first in the category of personal computers, which includes tablets.2And because people love iPad so much, they’re doing more with it — a lot more. Here are just a few examples.”

As one would expect, this new page (which is part of the revamped iPad website) lists everything from awards Apple’s tablets have received and statistics about their usage, to features of the tablets and simple reasons why you as a customer would love an iPad or iPad mini.

If you’re on the fence about buying an iPad or iPad mini, does a page like this help sway your decision? I’d definitely be interested to see just how well these marketing strategies work. Share your views in the comments section below or let me know on twitter @TiP_Jake.


Via: 9to5 Mac, Apple

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