So, the March Apple TV SDK event rumors came and went within the blink of an eye, but that doesn’t we won’t ever get third party apps on the Apple TV. In an article focussed on Apple’s secretive plans of living room domination, TechCrunch‘s MG Siegler speaks with some certainty that the site’s sources all agree something is happening this coming fall. What exactly? We’re not sure.
I haven’t heard anything specific about the SDK, but the chatter about Apple’s broader television plans has been picking up. And if that chatter is to believed, something is happening this fall — likely late fall. As always with Apple, those plans are subject to change (and, in fact, have changed a few times in the past — see: “Project Sphere”). As you might imagine, content deals remain a bitch, yet remain vital to such a project. But multiple sources suggest everything is finally lining up for this fall.
The entire premise is that Apple’s entry in to the games console market is incredibly simple. Simply open up the ability to have third party apps on the Apple TV, take a 30% like it does now with iTunes/App Store and developers will jump at the opportunity. In the same article, he quotes Nat Brown, one of the founding fathers of Xbox who stated:
Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money.
Think of it this way: a $99 Apple TV that has the capabilities it has now, plus the ability to play a 1080p resolution version of Sky Gamblers or Real Racing 3 (not out yet) with each game costing a maximum of $10, will attract a lot of consumers. Compared to the price of a dedicated high spec console, and its ridiculously expensive titles, it’s a drop in the ocean.