I can’t speak for everywhere, but in the UK, Kobo is one of the eReader brands that is left in the shadows of the likes of Amazon and Barnes & Noble (in terms of public awareness, anyway). Well, it seems the company is attempting to change this, as it has just appointed Jean-Marc Dupuis – former Apple sales director – to try and boost its European, Middle Eastern and African (EMEA) sales.
Dupuis – as managing director of Kobo, EMEA – will be one of the leaders of the company’s “expansion strategy”, and he stands in good stead too, as in his four years working for Apple, he managed to double the company’s revenue in Europe.
Kobo currently holds around 20% of the eReader market, with its rivals being Amazon, Barnes & Noble and Apple (iBookStore), but with the potential from Jean-Marc Dupuis readily available, the company intends to enter 2013 with “plans for aggressive growth”.
“I look forward to bringing my experience and knowledge to the Kobo team to further grow the brand.”