Yes, I wrote PC in the title. Because, after all, Macs of all shapes and sizes are personal computers. That’s beside the point. Mac sales were perhaps the only negative to come from Apple’s earnings call earlier this month. Sales dropped by a huge 22%. Is it that Apple is getting less popular or that with the arrival of tablets, people are shifting towards the touchscreen portable solution over the alternative big chunky machine with clunky keys? The chart below would suggest the latter.
As you can see, iPads have ensured that Apple’s foothold in the Post-PC computing market is firm, and continues to grow impressively. Last quarter was the company’s record quarter for iPad sales, selling an incredible 23 tablets. And with the most recent addition of the 128GB version of the 4th gen iPad, it’s added another string to its already awe-inspiring bow.
As quoted by Philip Elmer-Dewitt of Fortune:
“When we were an agrarian nation,” Jobs said in 2010, “all cars were trucks, because that’s what you needed on the farm. But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars. … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people. … I think that we’re embarked on that. Is the next step the iPad? Who knows? Will it happen next year or five years from now or seven years from now? Who knows? But I think we’re headed in that direction.”
Turns out he knew what was happening before we did. Perhaps because he was the one planning to ensure this change happened. And, I’m grateful he did.