When the mystical Apple HDTV is mentioned, the discussion often leads to Apple taking over the living room. Now I was always under the assumption that, if Apple were to create such a game-changing gadget, traditional television companies would be less than pleased. Apparently, though, that isn’t the case. According to a new report, Jeff Bewkes, chief executive of Time Warner, is actually hoping an Apple-branded big screen hits the market.
According to Bewkes,
“I think Apple’s a great device company… If they bring good interface navigation skills to the interface of TV and devices, when we’re talking about 200 channels of really good content people really love, that’s solving the problem we’re talking about,” Bewkes said. “I think that’s great.”
Now, he did note that Apple wouldn’t have sole rights to this type of living room experience. Bewkes explained that, “no digital intermediary can get rights or exclusivity to rights. There’s just too many of them.”
Do you think this is just a clever business tactic, or are television companies truly excited to see what the next generation of TVs will bring? Sound off in the comments section below or on twitter @TiP _Jake.