You will have read earlier that Amazon’s Kindle Fire sales actually tripled week-on-week after the iPad mini announcement. People looking forward to the event were perhaps hoping Apple would release something more competitively priced. If you check out the Kindle Fire page today, you’ll notice a Kindle Fire HD vs. iPad mini spec and price comparison. Needless to say, it doesn’t favor Apple’s device. And, looking at simple specs, it’s certainly hard to argue. Amazon loses money on the hardware (hence the crazy low price) whereas Apple’s is priced to make money immediately.
One question that comes to mind: with Apple’s App Store ecosystem being so strong, and making so much cash for the Cupertino based tech giant, surely they could drop at least $50 off the price of the iPad mini with the certainty of making it back through app and media downloads?
What do you think of Amazon’s move? Is it class-less, or just pointing out the obvious? Leave your thoughts in the comments or tweet me: @TiP_Cam