An interesting rumor has come out of MacRumors.com this morning, and one which will certainly whet the appetite of any Apple lovers out there. According to analyst, Ming-Chi Quo, the entire MacBook range could be replaced. What that means specifically, is that instead of having MacBook Airs and MacBook Pros, we’ll have just one MacBook that takes the best of both worlds. In essence, a notebook that has the thinness and portability factors of the MacBook Air, but is as powerful as the Pro series. One word: nerdtastic!
Back when Steve Jobs re-joined Apple after his less-than-successful time running his smaller NeXT business, he stripped the company’s product portfolio down to a bare minimum. Since then, Apple has launched iPods, iPhones and iPads and the range of Apple branded gadgetry has once again become a little cluttered. Bringing in one notebook that takes the best of all worlds and having a range of sizes from 11″-15″ would be the ideal scenario, and one which most of us would welcome.
Apple’s Mac business in 2Q12 will be boosted by several factors. Three of which are: (1) Mountain Lion, which integrates iOS features with Mac OS, Apple TV’s interaction function, will be launched in June; (2) upgrading to Ivy Bridge; and (3) back-to-school demand. We forecast Apple will sell 5.32mn units of the Mac series (up 28.5% QoQ and 35.2% YoY) in 2Q12, making it the main growth driver.
We also predict Apple will roll out a fully new MacBook model in early 3Q12, boasting strong performance and easy carryability by combining the advantages of MacBook Air and MacBook Pro.
While adding new products, Apple is likely to stop making the 17” MacBook Pro this year due to falling shipments, in order to maintain a lean product line strategy.
The thing about the current range (as I’m discovering now) is that I need to choose between having a small, thing and light Air or having a bulkier, but more powerful Pro. It’s a hard choice, each has its advantages. If this rumor turns out to be true, I will no longer have to compromise.
What do you think? Will this product take the “ultrabook” in to the next era?