Piper Jaffray recently carried out a survey of a group of American teens, and found that over 1/3 of them owned iPhones.
The survey was conducted on a group of 5,600 students across America. Gender was split 50/50, and the average age was 16.3.
The results of the survey show that right now 34% percent of those teenagers own an iPhone, and a further 40% have aspirations to buy one in the next 6 months. Compare this to last fall, and you’ll see that iPhone ownership amongst teens has increased. It’s important to note that the percentage of those aspiring to buy an iPhone in Fall 2011 does not correlate with the increase in ownership between Fall last year and Spring 2012, but it still shows that a good number of these kids own iPhones, and that the number is increasing.
It’s not just the iPhone that’s doing well amongst teens either. Last Fall, 34% of teens owned a tablet. 70% of those were iPads.
Obviously, 5,600 people aren’t really representative of all the teens in America, and the survey is open to all sorts of anomalous results (there’s no mention of family income for instance). But they suggest that Apple is having some success within the younger generations. But as social networking and digital media become more and more intergrated into society, that’s only natural. It seems to follow then that as Apple becomes more and more popular with teens, Apple may come up with more ways to exploit this market as time goes by.
So there you have it, if you takes these statistics at face value, there’s a chance that 74% of American teens will own an iPhone in 6 months time. What do you think of that? Do your kids have iPhones? Or have you considered getting them iPhones? Do kids even need iPhones? Shouldn’t they be outside? Leave a comment below, and be sure to follow me on Twitter for all the latest Apple news, reviews and rumours.
Via: Fortune Tech