A few days ago I brought you a story on complaints coming from various countries that Apple’s new iPad was causing concern amongst various consumer authorities. Most of you, understandably, dismissed the claims, my favourite comment being:
”Apple hasn’t branded their product “4G” anyways… They never will either. What a waste of time”
Turns out I can’t read. This is taken from the UK on-line store, the Australian store reads exactly the same, but on the Australian version, there’s a picture of a tiger. Just to clarify, the new iPad is a 4G capable device, and it is advertised as such. However as we all know, it is only compatible with the 4G networks used by Verizon and AT&T in the USA.
Branding, labelling, advertising, whatever you want to call it, those concerns have now materialised as the Australian Competition and Consumer Commission (Who will now be referred to as the ACCC for the sake of everyone’s sanity) are taking Apple to Federal court tomorrow (Wednesday) over those very allegations.
According to the Bangkok Post the ACCC is claiming that “iPad with WiFi + 4G” is false advertising, leading consumers to believe that the device is capable of 4G speeds in that country.
“It represents to Australian consumers that the product “iPad with WiFi + 4G” can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case. The ACCC is seeking urgent interlocutory relief to ensure consumers are made aware of the correct technical capabilities of this device.”
Personally, I can’t see Apple taking this too seriously, because it’s not really a serious problem. On the other side of that coin though, the fact that it is a small problem means that the solution is a small fix. A few disclaimers here and there, and the occasional poster and on-line advertisement rewritten. How hard can that be? More likely though, Apple will turn around and politely tell the ACCC to “go home and fix the problem yourself”.
Any thoughts? Leave a comment below or head on over to my Twitter @TiP_Stephen