Apple today has announced its long rumored (PRODUCT)RED iPhone 7 and iPhone 7 Plus. The announcement was made in a form of a press release which quoted Tim Cook and detailed more regarding the (RED) initiative.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
It’s unclear how many PRODUCT(RED) iPhone 7 units Apple plans to make. The device has a “Special Edition” price tag and says that they will be making “a bunch” of them (via Mashable).
As for supplies of the (RED) iPhone, Joswiak told us Apple plans to make “a bunch,” but wouldn’t say how long they’d be in market or exactly how many are available.
Apple’s (RED) partnership donates a certain percentage of sales to Global Fund to support HIV/AIDS and to create an AIDS-free generation.
In addition to the new (RED) iPhones, Apple has also doubled the storage capacity of the iPhone SE. The device is now available in 32 and 128GB storage capacities starting at $399. The company has also announced new colors of its silicone and leather cases.