Apple is apparently preparing to clean up the App Store. According to a report from VentureBeat, Apple has begun rejecting applications with pricing information in its name, icons, screenshots, or previews.
Apple has reportedly begun this practice over the past month or so. In the past, Apple has discouraged developers of doing so, but now the company is flat out rejecting applications that highlights an app’s price in the name.
If a developer attempts to submit an application with ‘Free’ in the title, they will be presented with an error message. The error message states that the price is not considered part of metadata which means it cannot be included in an app’s name, icons, screenshots, or previews. Apple instead suggests developers include this information in the app’s description.
Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items.
Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect.