Apple has today confirmed its plan to open its first Apple Store in South Korea. The store will be placed in Seoul, Korea, near Samsung’s HQ (via Reuters).

“We’re excited about opening our first Apple Store in Korea, one of the world’s economic centers and a leader in telecommunication and technology, with a vibrant K-culture,” Apple told Reuters in a statement Friday. “We’re now hiring the team that will offer our customers in Seoul the service, education and entertainment that is loved by Apple customers around the world.”

However, Apple has not commented on an earlier rumor. The rumor said that the Apple Store would be right across the street from Samsung’s HQ, close to Gangnam Station. Local news agencies have reported that construction has already begun ‘in a southern district of Seoul.’ Apple declined to comment on its location.

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