A new video has been published with the same title of a book they’ve published, Designed by Apple in California. The video is narrated by Jony Ive which talks about Apple’s motivation behind the book.
Apple’s design chief also notes that designers live in the future and that it’s not often that they look back and appreciate their past work. He says that the book captures “incredible transitions and shocking change,” in terms of design.
The clip also shows glimpses into Apple’s super secret design studio that the public doesn’t typically see.
The description for the video reads:
Designed by Apple in California chronicles 20 years of Apple design through 450 photographs of our products and the processes used to make them. A visual history spanning iMac to Apple Pencil, this hardcover volume is both a testament and a tribute to the meticulous processes of design, engineering, and manufacturing that are singularly Apple.
Check out the full video below.