Analysts believe that Apple wasn’t able to capitalize on the pitfall of the Samsung Galaxy Note 7 because it didn’t have any good features for the device. Most Note 7 buyers purchased another high-end Samsung device, rather than switching to the iPhone, says Stephen Baker, a hardware analyst at the industry research firm NPD.
Samsung was able to fend off other Android competition, and Apple, too, thanks to Apple’s own lack of a wowing product this year.
Chetan Sharma, a mobile industry consultant also agreed with the statement.
Apple has the strongest ecosystem, with its hardware, software and app and content stores. iPhone users looking for an upgrade stick with Apple. But in a year when Samsung dropped the ball in a huge way, Apple didn’t have a phone with a compelling enough feature set to lure Samsung owners away.
Many analyst believe, however, that the iPhone 7 achieved strong sales, however it may not have been enough to reverse the decline in sales. With Apple’s decision to not reveal opening weekend sales, estimating the popularity of the device has become increasingly difficult.