Apple has just published a new TV commercial on its YouTube paged, titled ‘Bulbs’. The ad shows a series of exploding lightbulbs around the world, ending with the tag line ‘ideas push the world forward’ with a few seconds showing the new MacBook Pro with Touch Bar.
The idea of the ad is to look at human invented things such as fire, woodwork, trains, transport, television, space travel, etc. while finishing with a few short seconds of the MacBook Pro, in which the ad is being played and is scrubbed via the Touch Bar. Apple says it’s “a tool for all the ideas to come.”
Unlike other Apple product ads, this ad hardly features Apple products of any kind up until the very end. Take a look:
