Live Blog: Apple’s ‘Hello Again’ October 27 Event

Tim Cook opens with statements regarding accessibility. Apple is launching a new accessibility website. “We believe that technology should be accessible to everyone,” Tim says.

iOS 10 adoption rate is at 60%. Latest version of Android is available on less than 1% of devices.

Let’s talk Apple TV. Minecraft is coming to Apple TV by the end of the year. Over 1,600 video apps on tvOS. Apple is announcing a new “TV” app. As rumored, the TV app will have a “Watch Now” feature. “One place to go for everything I’m watching.” The Library tab will allow you to view apps and shows you may not know about and will allow you to download apps.

On iOS, it’ll have a TV app as well along with Siri support on both iOS and tvOS. Siri on tvOS is able to pull up live television. It’s called “Siri Live Tune-In.” TV app coming in December on iOS and tvOS as a free update, available in the U.S.

Apple introduces the new MacBook Pro. Thinnest and lightest MacBook Pro ever and comes in Silver and Space Gray. The 13-inch 14.9mm thin, 17% thinner than the previous generation and weighs 3 pounds. 15-inch is 14% thinner and weighs 4 pounds.

New trackpad is force touch and is 2x larger. Second generation butterfly mechanism. New function row is a Retina display and is multitouch. It’s called “Touch Bar.” The Touch Bar adapts to applications. Siri, Volume, and Brightness are persistent via the Control Strip. Touch ID is on the Mac.

Apple Pay is also available directly on the Mac via the Apple T1 chip. Touch Bar is customizable. Fast user switching and user recognizable via Touch ID. The display on the MacBook Pros are 67% brighter, 67% higher contrast ratios and can display 25% more colors.

There are four Thunderbolt 3 ports over USB-C. There’s also a headphone jack. You can charge via any of the four ports. The MacBook Air is also being updated as well with an updated 13-inch MacBook Pro with traditional function keys. The 13-inch MacBook Pro without Touch Bar starts at $1499, 13-inch MacBook Pro $1799, and 15-inch MacBook Pro $2399.

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