Earlier today, Apple launched its mobile payment system in one of the markets they consider important. Marking as the 12th major market for its Apple Pay service, Apple has launched the service in Japan. With this, Japanese customers are now able to use Apple Pay to make purchases in stores, apps, and online. Not to mention, this also gives them an opportunity to commute and pay for their daily necessities with Suica from JR East.
Apple has issued a free iOS 10.1 software update to users in Japan. The update has made support available for transit directions in Japan so that users can find ride details as well as fare breakdowns on their device. This includes Suica pricing details.
The announcement also included several other merchants where Apple Pay may be used in Japan. This included convenience store brands like 7-Eleven, Family Mart, Circle K, Ministop, Lawson, and Sunkus. The list also included supermarkets like APITA, AEON, and PIAGO; as well as retailers Uniqlo, Matsumoto Kiyoshi, and BicCamera.
Users can also use Apple Pay in gas stations such as Esso Mobil General and ENEOS, and other local brands like Sukiya and JapanTaxi. All locations that accept QuicPay, iD, or Suica prepaid money card can also make Apple Pay transactions. Apart from making a payment, users can reload or buy a Suica card or commuter pass through the Wallet app found on their iPhone devices.
Considering the fact that over 160 million transactions throughout Japan make use of FeliCa Type-F NFC contactless technology, it is exciting to see just how far Apple Pay will go in the country. This is particularly seen in the case of the iPhone 7, iPhone 7 Plus, and Apple Watch Series 2 models available in Japan that feature FeliCa technology. And whenever they make a payment, they are able to enjoy all the rewards and benefits offered to them.
At launch, major Japanese financial brands support Apple Pay. These financial institutions include:
- AEON
- American Express
- Credit Saison
- iD
- JCB
- Mastercard
- Mitsubishi UFJ Nicos
- Orient Corporation
- QUICPay
- Sumitomo Mistui Card
- Toyota Finance
- UC Cards
- View Card
Other than Japan, Apple Pay has been made available in other countries such as the United States, United Kingdom, Australia, China, Canada, France, Hong Kong, New Zealand, Russia, Singapore and Switzerland.
