Digitimes reports that Apple is looking to increase its component orders for its iPhone 7 as it makes its way into Q4 2016. This implies that Apple expects high demand for the new iPhone as it is already struggling to keep up with demand, especially for the Jet Black model.
The report says orders for the touch panels for the phone screen are up 20-30% higher than originally planned. People within the supply chain believe Apple will produce 80-84 million iPhone 7 units in the second half of the year.
In the year-ago quarter, Apple was producing 85-90 million iPhone 6s. Apple is expected to announce its initial iPhone sales as part of its fiscal quarterly earning call, scheduled for October 27.
As a whole, iPhone sales have been on a decline since the iPhone 6s was originally introduced, with the iPhone 6 being the ‘peak iPhone.’ If the report holds true, the gap between the iPhone 6s and iPhone 7 may be smaller than most analyst were lead to believe.