Bloomberg reports that Apple is working on a Snapchat and Instagram competitor targeted at younger users. The motivation behind the movie is because social apps have a high level of engagement on the iPhone.
The goal behind the project’s development is to offer simple video editing with tools that appeal to the generation of users growing up with Snapchat and Instagram, said the people, who asked not to be identified because the plans are private […]
Apple’s current plan calls for its project to become a stand-alone app, presumably as a download via the App Store, but the company may decide to package the functionality into the iPhone’s existing camera application, the people said.
The app will focus on short, fun videos that anyone can make.
Apple is starting to develop a video sharing app that allows users to record video, apply filters and drawings to the media — much like Snapchat does — and send it to contacts or via existing social networks such as Twitter Inc., according to the people familiar with its development. The software is currently being designed to be used mostly with one hand and with the intention that video could be shot, edited, and uploaded in less than 1 minute, the people said.
Aside from being a fun app overall, Apple plans on bringing developers from the Final Cut Pro team to implement serious video editing tools into the app.
While Apple is aiming for a 2017 release, no final release date has been given which could mean this app may never make it to the public eye.