Speculation has been mounting that Facebook would be launching a magazine style app, similar to Flipboard, for the past couple of months. Today, it’s gone official.

The app aims to take all the best social interactions from its social network and make them much more beautiful. It’ll also allow users to browse based on topics and interests. All in all, it’s more media-centric than the conversational, bog-standard Facebook app.

  • Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements
  • You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close
  • Fullscreen autoplay videos come to life and bring you deep into the action
  • Beautifully detailed covers make it easy to spot articles from trusted publishers and decide what to read or watch.· Articles unfold in the app and appear fullscreen for a focused reading experience
  • When you’re ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it

If first looks are anything to go by, it looks like a much more intuitive and engaging way to digest your friends’ feeds.

It’ll be available from February 3rd in the U.S. To find out more, head on over to the official Paper page.

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