Philips took the tech world by storm when it announced its wirelessly connected light bulbs last year. Its Hue range is the perfect example of how to harness the capabilities of a wireless network and combine them with a powerful iOS app.

Philips’ Hue app allows users to change colors, brightness and even change ambience depending on photos or videos you’re watching/viewing.

The LivingColors LightStrip and Bloom will add a new dimension to the existing lineup. The LightStrips are a flexible 2-meter long strip of LED lights that can be used to accentuate fixtures or placed around frames/behind monitors or TVs.

The Bloom is a 120 lumen bulb used to highlight specific objects in any room, sort of an uplight or spotlight. Both connect to the Hue wireless bridge which comes with the $199 Hue starter pack.

Jo Picardo of Philips Consumer Lighting had the following to say:

“At Philips we want help improve people’s lives through meaningful innovation and we believe we have done just that by expanding the infinite possibilities of Hue through Friends of Hue.

Adding colour to a home doesn’t need to just be about art and paint, the flexibility of smart LED technology means light can play just as big a part in creating a unique atmosphere in the home that is flexible and personalised to you … and this is just the beginning.”

The LightStrips will cost $89.95 and the Bloom will be $79.95 and available in Apple stores from August 21st.

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